fewer mistakes. less time lost. better decisions.
with behavioral economics & managerial decision science.
Explore the free guides, created to help meta-decision-makers dive deeper into challenges that interest them.
7 Behavioral Tips for Designing the Ideal Customer Experience
The way our brains are wired shape the customer journey in surprising ways. Here’s how you can use behavioral science to design the perfect customer experience.
4 Brainstorming Techniques That Work
Because of cognitive pitfalls and social tendencies such as groupthink, fear of judgment and social loafing (shedding responsibility to others), traditional brainstorming does not work. Instead, here are 4 modern methods that do work.