Sep 8, 20211 min readChief Behavioral Officer: It's the new ‘must-have’ roleUpdated: Sep 9, 2021Step by step, behavioural economics and psychological science have expanded their reach to become an established part of business, policymaking and regulation - for anyone seriously interested in both understanding and changing behaviour. And within marketing and market research, behavioural economics has become a required area of expertise and competency. We are now witnessing the next big step – the creation of the role of the Chief Behavioural Officer (CBO)... (Source: The Marketing Society)
Step by step, behavioural economics and psychological science have expanded their reach to become an established part of business, policymaking and regulation - for anyone seriously interested in both understanding and changing behaviour. And within marketing and market research, behavioural economics has become a required area of expertise and competency. We are now witnessing the next big step – the creation of the role of the Chief Behavioural Officer (CBO)... (Source: The Marketing Society)
