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Cognitive biases and brain biology help explain why facts don’t change minds

Facts First” is the tagline of a CNN branding campaign which contends that “once facts are established, opinions can be formed.” The problem is that while it sounds logical, this appealing assertion is a fallacy not supported by research.
Cognitive psychology and neuroscience studies have found that the exact opposite is often true when it comes to politics: People form opinions based on emotions, such as fear, contempt and anger, rather than relying on facts. New facts often do not change people’s minds.

Read full article here.

Source: The Conversation



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