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5 traps to avoid on Black Friday

It’s Black Friday time again.

And retailers are increasingly designing ads, apps and websites to tap into people’s behavioral biases. If design choices are intentionally there to confuse consumers, such as a large “Buy now” button compared to hard to find text about terms and conditions, these are known as ‘dark patterns’.

How good are you at spotting and dark patterns?

Have a look at this ad prepared by the Behavioural Insights Team.


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