It’s Black Friday time again.
And retailers are increasingly designing ads, apps and websites to tap into people’s behavioral biases. If design choices are intentionally there to confuse consumers, such as a large “Buy now” button compared to hard to find text about terms and conditions, these are known as ‘dark patterns’.
How good are you at spotting and dark patterns?
Have a look at this ad prepared by the Behavioural Insights Team.
