better habits. better process. better decisions.
with behavioral science
Hi, I'm Melina. I'm a behavioral scientist.
I help people and organizations get better at decision-making.
From setting better habits to solving tough puzzles.
I'm a behavioral scientist. I harness the knowledge of how people act, make decisions and react to processes and incentives, in order to promote better choices and positive change.
I work with private companies and the public sector to help solve puzzles, from low product uptake to inefficient work habits, and craft strategies that work with – not against – the grain of human nature.
As a certified corporate trainer, I apply this knowledge to organizational workshops to help teams boost decision-making processes, embrace more productive habits and reach their fuller potential.
I'm also a visiting lecturer and guest speaker in executive education venues such as the George Washington University, and co-lead the European chapter of the Global Association for Applied Behavioral Science (GAABS).
To share this work and knowledge, I'm a regular columnist for The Decision Lab, Insider and Forbes. You can also visit my blog.
I hold a PhD in Managerial Decision Science - IESE Business School, MBA in Strategy - NYU Stern and BSc Mathematics & Economics - LSE.
from the founder
[An open letter to achievement seekers]
It may seem obvious that making good decisions is important.
But it's surprising how few people know and can actually explain
what a good decision process involves.
Or even what a good decision is.
And, alas, some people are still misconceived about how people [you and me] really think and
what this means for willpower, intuition, following rules, group decisions, learning and so on...
Fortunately, we've researched our way out of a lot of these misconceptions.
But the decision-making literatures remains scattered,
spread across an array of literatures -
decision science, behavioral science, economics, psychology,
management science, organizational behavior, neuroscience and more.
What I offer you is a synthesis, translation, and practical application of the greatest ideas around decision-making.
What you're probably doing wrong (because no one taught us) and how to fix it.
What you're doing wrong (because you don't know of a better way) and how to get it right.
You've heard it all before - technology is advancing into our lives at a fast pace.
Have you thought about how technological progress affects decision-making, in both productive and unhelpful ways?
How, in this hyper-connected era, our individual decisions and habits have a
remarkable potential to affect others, both positively and negatively?
Technology, like data, is a tool and like all tools it's important to use them right.
It's no accident that decision-making skills are fervently ranked among the strongest assets for success.
Understanding how we tend to make decisions and how we can make better ones is a superpower.
A comparative advantage.
Helping people and organizations make better decisions.
No one taught us how to make good decisions. But it's not too late. Our mission is to equip today's professionals and future leaders with the mindset and toolkits for improved decision-making and better work habits. Drawing from the fields of managerial decision science and behavioral economics, we seek to help empower effective, ethical and pragmatic decision-making.
Consulting | Corporate workshops | Guest speaking | Teaching | Research & writing
Decision-making traps + Science-based practical tools + Choice architecture solutions
how can meta-decisions help you?
Training that stays
The impact of training tends to last... as long as the session lasts.
But we do it differently: we design our workshops with behavioral science. Because we want to make sure your investment pays off.
When you're ready to level up your team's decision-making, influence and productivity, check out how we do it or contact us for more information.
Methodology that solves
At the heart of behavioral science is a methodology that maps out the potential obstacles (physical and psychological) from your starting point to your goal. And offers behavioral insights to help solve your challenges with low cost and no hassle.
Whenever you're ready to explore ways behavioral science can help you, we're available to figure it out together.
Newsletter readers love
The Behavioral Science At Your Service
newsletter is a by-product of our research and project work. It curates learnings, observations and ideas into easily digestible chunks. Weekly, free.
Here's what some readers are saying:
"Amazing to say the least!"
modern, easy to read!"
"Learned a lot!"